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Amazon Expands Whole Foods’ 365 Brand to Singapore via Amazon Fresh
Amazon Expands Whole Foods’ 365 Brand to Singapore via Amazon Fresh
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BTCCSquare news:
Amazon has launched 300 private-label products from Whole Foods’ 365 line in Singapore through its Amazon Fresh service and local retailer Little Farms. This marks the brand’s first availability outside the US, UK, and Canada, signaling Amazon’s ambition to test Asian markets for organic and natural grocery demand.
The 365 by Whole Foods Market label, known for affordable health-focused staples, represents a strategic push into global grocery consolidation under Whole Foods CEO Jason Buechel. Singapore serves as a proving ground for potential broader expansion across Asia, leveraging Amazon’s delivery network in lieu of physical stores.
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